Our Story
Great coffee. Fresh waffles. And the kind of place that makes you feel at home the moment you walk in. This is how Boston Waffles & Coffee came to be.
At a glance
Boston Waffles & Coffee was founded on August 9, 2021 by Brett Payne in Springfield, Missouri. It's built on Coffee Mixology — crafting coffee with flavors and personal choice — alongside made-to-order waffles, with beans from Coorg and Chikmagalur in India. The brand is expanding toward India, Africa, the Middle East, and Asia; no locations are open yet.
How It Started
Boston Waffles & Coffee was founded on August 9, 2021 by Brett Payne with a simple belief — the best products are created with customers, not just for them.
At a time when coffee had become routine, we set out to reimagine it. Inspired by the way tea is enjoyed with endless variation across cultures, we introduced something new to the coffee world: Coffee Mixology — where every cup can be crafted with flavors, creativity, and personal choice.
Paired with our signature waffle crafting, we created a space where customers don't just order — they create, explore, and experience.
★ Founded August 9, 2021 · Springfield, Missouri ★
Our Philosophy
We looked at how tea has been enjoyed across the world for centuries — with endless variation, personal ritual, and creative expression — and asked ourselves why coffee couldn't offer the same. The answer was Boston Coffee Mixology. A way of crafting coffee that puts creativity back in the cup — layering flavors, experimenting with combinations, and making every order a personal expression rather than a routine transaction. At Boston Waffles & Coffee, you don't just order a coffee. You craft one.
Every cup made deliberately — never on autopilot.
Flavors, combinations, and choices that are yours to make.
You're not just a customer. You're part of how the menu evolves.
The Ritual
At the heart of the Boston Waffles & Coffee experience is something we call the Boston Tasting Ritual™ — an invitation for every guest to try something new, share their thoughts, and help shape what we serve next. It's not a loyalty program. It's not a gimmick. It's a genuine belief that the people who drink our coffee and eat our waffles every day are the best people to tell us what should be on the menu tomorrow. Every visit is a chance to discover something you didn't know you'd love — and every opinion you share helps us get better.
Our Vision
Through creativity, participation, and constant innovation — we're building more than a café brand. We're building a new way of thinking about what coffee can be and who gets to shape it.
The Identity
Boston Waffles & Coffee carries the energy of the best American café culture — the kind of place where the coffee is taken seriously, the food is worth talking about, and the atmosphere makes an ordinary Tuesday feel a little more like something. Casual but considered. Relaxed but alive. The kind of place that attracts people who have plenty of options and choose to come here anyway. That identity isn't cosmetic. It's baked into the menu, the interiors, the training, and the way we think about every single location we open.
Good coffee starts long before the espresso machine. It starts at the source. And ours starts somewhere most people would never think to look.
Coorg & Chikmagalur, Karnataka
Nestled in the Western Ghats of Southern India, Coorg and Chikmagalur are known as the birthplace of Indian coffee. High altitude, misty climate, rich forest soil — conditions that are virtually impossible to replicate anywhere else.
Our beans grow under a two-tier canopy of massive evergreen trees. Shielded from direct sun, the cherries ripen slowly — concentrating natural sugars and developing a depth of flavor that fast-farmed coffee simply cannot achieve.
Coffee insiders call Indian coffee the 'gentle giant' of the coffee world. Bold enough to anchor a serious espresso. Complex enough to reward the people who know what they're tasting.
A World That Already Knows
Indian coffee has been a closely guarded advantage for decades among the people who know coffee best.
Italy is the largest importer of Indian coffee beans. Italian roasters prize high-grade Indian Robusta for the thick golden crema it produces and the clean punch that cuts through milk. The secret behind many celebrated Italian espressos? Indian beans.
In the American specialty coffee scene, single-estate Indian coffees are gaining serious traction — valued for their natural balance, sweetness, and the integrity of their shade-grown credentials. The best independent roasters have known about this for years.
Japan has emerged as one of India's most significant coffee buyers — drawn to the disciplined processing, organic credentials, and the clean, distinctive flavor profile that Indian estate coffees consistently deliver.
One of India's most extraordinary contributions to coffee culture is Monsooned Malabar — beans exposed to monsoon winds for months, producing a thick, syrupy, deeply earthy flavor with almost no acidity. There is nothing else like it on earth.
The Food
Every waffle at Boston Waffles & Coffee is made fresh to order. Not sitting under a heat lamp. Not pre-made. Made when you order it. We've kept the menu focused deliberately — a handful of combinations that we've thought about carefully, using toppings that actually work together rather than a long list of options designed to look impressive. The result is a waffle that tastes exactly as good as it looks. Every time. At every location.
The Vibe
We built Boston Waffles & Coffee to be the kind of place where coming back feels like a choice, not a habit. Where the menu surprises you sometimes. Where the person behind the counter remembers what you ordered last time and asks if you want to try something new.
Boston Waffles & Coffee locations are designed to feel like somewhere. Not a generic chain. Not an airport café. Somewhere with a personality, a warmth, and a reason to exist. Modern interiors. Warm lighting. Fast service that doesn't feel rushed. A space that works for a solo coffee at 8am just as well as a group catch-up on a Saturday afternoon. We build the same experience into every location — so that wherever you find us, it feels like the Boston Waffles & Coffee you already know.
The Founders
Boston Waffles & Coffee was created by the team behind Adela's Restaurant Group — a franchise-focused organization with a track record that speaks for itself.
The group has taken concepts from single locations to international franchise systems operating across multiple countries and continents. They've also built brands from the ground up into multi-market operations that have expanded globally. What that experience brings to Boston Waffles & Coffee isn't just credibility. It's a very specific understanding of what makes a food and beverage concept work — not just in one place, but everywhere.
Where We're Going
Boston Waffles & Coffee is expanding. The concept is built to travel — the menu, the systems, the training, and the experience are all designed to work consistently wherever we open. We're headed to new markets across multiple continents. And we're doing it the same way we do everything — carefully, deliberately, and without cutting corners.
Coming Soon
Cities to be announced
Coming Soon
Nigeria · Ghana · Ivory Coast · Kenya
Coming Soon
Dubai · Oman · Qatar · Saudi Arabia
Coming Soon
Sri Lanka · Nepal · Bhutan · Thailand · Philippines
No locations are open yet. Franchise opportunities available in select markets.
“Not just coffee. Not just waffles. A place where every cup and every bite is crafted, not copied.”
— Boston Waffles & Coffee
Boston Waffles & Coffee is available as a franchise opportunity across multiple markets and investment levels. If the brand resonates with you and you're interested in owning a part of what we're building — the franchise page is the right next step.